مرکز تحقیقات پزشکی از راه دور

Abstract

Telehealth technology is a suitable solution to overcome the inadequacy of healthcare services and resources. Despite the advantages of this technology, many products are still in the research and development phase, failed in the operational stage, or have not yet been introduced to the market. Since the real value of innovations is realized during the commercialization and profitability stage, the use of business models and frameworks can help investors to successfully commercialize telehealth products and services. In this chapter, the importance of using telehealth technology, the reasons for the success and failure of this technology, and the factors affecting its commercialization are explained. Discussing business models, their components, various approaches to applying business models, and different types of business models, particularly for telehealth technology is another part of this chapter. Finally, a summary of the study conducted to create a telehealth business framework for Iran is presented.

 

عنوان فصل 19 :Telehealth: business models and commercialization

عنوان کتاب: Digital Healthcare in Asia and Gulf Region for Healthy Aging and More Inclusive Societies

(ISBN: 978-0-443-23637-2)

لینک دسترسی به کتاب :

https://shop.elsevier.com/books/digital-healthcare-in-asia-and-gulf-region-for-healthy-aging-and-more-inclusive-societies/de-pablos/978-0-443-23637-2

لینک دسترسی به فصل 19 کتاب:

 https://www.sciencedirect.com/science/article/abs/pii/B9780443236372000011